June 23, 2025

How a WRAL Reporter Became the Voice of Novo Nordisk—and What It Means for Johnston County

Transcription

Jonathan Breeden: [00:00:00] On this week’s episode of The Best of Johnston County Podcast. Our guest is Stacy Beard, one of the communications directors for Novo Nordisk. We talked to Stacy on this episode, which is the first of two, about her career in journalism, how she got into journalism, having grown up in Philadelphia.

Her time at the Northwestern University, all the different TV stations. She worked at her time when she was a reporter at WRAL from 2008 to 2013, and then she became the first public information officer for the Town of Clayton, which she did from 2013 to 2021. And then how she ended up with Novo Nordisk about 18 months ago.

I think, if you will find it interesting and fascinating. Her story is a great one about somebody who just fell in love with journalism and turned that into a career of journalism. And then providing information where you’re just telling the town story, just like you would tell a news story and now telling Novo Nordisk’s story to the public and all the things that, the good things that Novo’s doing in Johnston County.

So listen in.

[00:01:00] Welcome to another episode of Best of Johnston County, brought to you by Breeden Law Office. Our host, Jonathan Breeden, an experienced family lawyer with a deep connection to the community, is ready to take you on a journey through the area that he has called home for over 20 years. Whether it’s a deep dive into the love locals have for the county or unraveling the complexities of family law, Best of Johnston County presents an authentic slice of this unique community.

 

Jonathan Breeden: Hello and welcome to another edition of The Best of Johnston County Podcast. I’m your host, Jonathan Breeden. And on the today’s episode we have Stacy Beard with communications with Novo Nordisk Plant in Clayton, North Carolina. We’re gonna do two episodes of her.

In this first episode we’re gonna talk to her a little bit about her career in broadcast journalism. Many of y’all remember her at WRAL as a reporter from 2008 to 2013, and then her transition into the first public information officer for the town of Clayton. Then she spent some time away county government.

Then she landed with Novo. So we talked a little bit about her [00:02:00] career, how she got to Johnston County a little bit about broadcast journalism. We’ve not had a broadcast journalist on this podcast, and a little bit about Novo and what it’s doing. And then we’re gonna do a second episode that’s gonna run a few weeks.

We’re gonna talk almost all about Novo Nordisk, about the what it does, the first expansion, the new expansion, and the miracle drugs that it puts out. And many of you don’t know that depending on which day of the year it is. Novo Nordisk is one of the largest companies in Europe. It was the largest, depending on which day, depending on stock price.

But many people don’t realize that one of the largest companies in the world really and definitely in Europe is has one of their main hubs right here in Johnston County. We’re gonna talk a little bit about that. So anyway, before we do that, we’d like you to like, follow and subscribe to this podcast wherever you see it, whether we on Apple, Spotify, YouTube, LinkedIn, TikTok, or any of the other social media channels of The Best of Johnston County Podcast.

The Best of Johnston County Podcast comes out every single Monday, and we’re now over 85 episodes. It’s been coming out for over 18 months, so go back and listen. Some of our previous episodes, we’ve had a lot of great guests on. We’ve had most of our [00:03:00] Johnston County commissioners, we’ve had Congressman Brad Knott, we’ve had Representative Donna White.

We’ve had small business owners like Dentist Tim Sims Woody Bailey of Woody’s Computing Donald O’Meara, a realtor just about any type of profession. We’ve had somebody on talking about their profession and how their profession can help you and how they provide services right here in Johnston County, so you don’t have to go to Raleigh to shop.

Welcome, Stacy.

Stacy Beard: Thank you.

Jonathan Breeden: It’s always promoting the county, so anyway.

Stacy Beard: And you do a great job. Can I just say, I know you said like your family watches and they might be the only ones I’m watching. I’m one of those watchers. You do a great job and I think you fill a big void

Jonathan Breeden: Well, thank you.

Stacy Beard: in the county, so thank you.

Jonathan Breeden: Thank you. Thank you for saying that.

Stacy Beard: Thanks for having me on.

Jonathan Breeden: I’ve tried, I’ve tried, I just tried to, I started this to put positivity about Johnston County in the community. To educate the neighbors about the businesses and the services.

Stacy Beard: Yes.

Jonathan Breeden: And the county they live in, because so many people, there was an article just a couple weeks ago, 77,000 people or 77%

Stacy Beard: Oh in that way,

Jonathan Breeden: go to Raleigh for work and I [00:04:00] don’t remember which one it was. It maybe 77% of people. And I’m like, you know, we gotta let people know that we got everything they need in Johnston County.

Stacy Beard: That’s right.

Jonathan Breeden: We’re even getting a target in Johnston County, at Selma, at North State Food Hall. So people say, we need a target. We’re  getting a target.

Stacy Beard: we’re getting it

Jonathan Breeden: So tell us a little bit about you and how I guess your career, where you grew up. I don’t really know those answers.

Stacy Beard: Well, it was my career that brought me here. If you go way back, way, way back, born in Philadelphia.

Jonathan Breeden: Okay.

Stacy Beard: But in school loved sciences. Thought I was gonna get into the sciences, but also in high school, got involved with the newspaper, the school newspaper, and I said, man, I like writing.

I really like writing. And so looking for schools to go to wanted to go to a cool city. Did not wanna stay East Coast, wanted to see the rest of the country. And Northwestern had a really good journalism program.

Jonathan Breeden: They do.

Stacy Beard: And I said, let me see if I can get in. And I got in, I thought by accident. I said, I better go that somebody messed up.

They’re gonna find out. If I [00:05:00] don’t accept, I’ll go. And I loved it. And it was there. I thought I’d be a newspaper reporter. I wanted to be Ernie Pyle and Cover Wars

Jonathan Breeden: Okay

Stacy Beard: and be a war correspondent. But in junior year of college, then Medill School of Journalism made you choose a track, either tv, print, or magazine.

And I said, well, let me give this TV thing a try and they sent me to Topeka, Kansas. So I was like, oh my gosh.

Jonathan Breeden: Oh my goodness.

Stacy Beard: Where, wherever am I?

Jonathan Breeden: Yeah. Especially from Philadelphia.

Stacy Beard: Yeah. And yeah, and I lived,

Jonathan Breeden: they didn’t work in Chicago.

Stacy Beard: I lived in the basement of a Jewish family who was hosting students and I, they had two Siamese cats who stayed in the basement.

It was like I went to Temple with them. It was like a total exposure to like crazy, just never, Stacy’s never been exposed to the Midwest tornado season like crazy, crazy. [00:06:00] But I got on air there and I loved it. I loved that I could write and put pictures to it and tell a story that made people feel like they were right there.

So I said, I gotta do this. So graduated from Northwestern, stayed in the summer to teach high school journalists in the summer program they had there called the Cherubs. And meanwhile was sending out, I don’t know, you remember them? VHS tapes?

Jonathan Breeden: Yeah. VHS tapes.

Right. That was your resume in broadcast journalism, right? Absolutely.

Stacy Beard: So send out resume tapes on a VHS all over the country to tiny, tiny stations. ’cause at the time. You had to start small and then, you know, a broadcast reporter would make their way up eventually. You’re hoping to get into the top 15 markets, you know, the Philadelphias, the New Yorks, you know, those kinds of things.

And I didn’t hear from anybody for quite some time, and I started to get worried. I think I got a job at UPS. As a driver’s [00:07:00] helper during the holidays, which was great.

Jonathan Breeden: Was this still in Chicago?

Stacy Beard: No, this was my family. My parents had moved into Jersey after that.

Jonathan Breeden: Okay. Alright.

Stacy Beard: So in Jersey riding the UPS truck and I get a call from Carlsbad, New Mexico and he says, you’ll have to drive your own car.

And I’m thinking, where is Carlsbad? There’s like caverns there. And he goes, well do you know area 51? And I’m like, yeah. And he is like, well, we’re not far from that. And I’m like, well that’s kind of cool. But he also said something that got me upset, which was, I love your reporting, but your hair, do you still have that hair?

And I’m like, what? What? So of course, being this, you know, journalist who cannot be talked to about my look I’m reporting and it’s my words and my report, I said, forget it. Then I didn’t hear again for another month or so until Kalispell, Montana called, and I said, well, that, that’s even further. But I said, I gotta do it.

So dad [00:08:00] drove me out. I loved it. I had an apartment. I, I had a house for 200 bucks a month, so could see the mountains. The ski resort was like 15 minutes away in Whitefish. And I, I led the newscast every day and got to anchor, shot all my own stuff. With carrying not only the heavy camera, but also a three quarter deck for those in TV that might know this, which is like almost a VHS machine on your shoulder.

So one woman banding but ate it up, loved it. Made $14,000 a year, which, which like was the most money I could ever dream of. I was like, I am, wow. I’ve landed. This is incredible. Right. But loved every minute and just, you know, couldn’t get enough of it ate, slept, you know.

Jonathan Breeden: Well, it’s not work if you love it. Right.

Stacy Beard: No, just,

Jonathan Breeden: I mean, that’s the way I am with this law office, right. Like, I, I just love it.

Stacy Beard: Yes.

Jonathan Breeden: You know, I grew up in, you know, I grew up in Laurinburg watching [00:09:00] WRAL. I wanted to be Tom Suiter my entire life, you know?

Stacy Beard: Yeah.

Jonathan Breeden: And I would, I would mimic trying to be Tom Suiter, and I did some, I did some high school radio, high school football and radio and was the stats guy.

Stacy Beard: Yeah.

Jonathan Breeden: And, and you know, when I get to, I get there and I got to know Bob Holly to come to the games. I got there and I called the station and I’m like. Like, I really wanna come help. Like is there something I can do? Because I wanna be Tom Suiter. Tom Suiter spoke at my middle school one time. You know, it was like,

Stacy Beard: He’s so cool.

Jonathan Breeden: but I wanna be Tom Suiter.

Yeah. And they said, yeah, sure. We, and so I went in and you know, and for 10 years I worked on football Friday, and, but it didn’t take any long to figure out. That I was probably not gonna make it in tv. And it was not as glamorous as I thought it was.

Stacy Beard: Yes.

Jonathan Breeden: And but a lot of great people, a lot of respect for it. But within about six months, I was like, yeah, I, I don’t think I’m gonna make it. They, they told me I had the looks for [00:10:00] radio and they were being honest. You talking about your hair, you know what I mean? I’m five three. You know, it was, they were being straight up on us, Tom Suiter, Bob Holly, honest as they could be. But anyway.

Stacy Beard: Yeah. Agree.

Jonathan Breeden: So that was, it was a ton of fun. So I got to live out my dream by being around my childhood heroes.

Stacy Beard: Yes.

Jonathan Breeden: Volunteering, you know, whatever, few times a week, whatever. But not actually having to do it. So I got to see both of both words and realize that it wasn’t for me ’cause I thought about going to Syracuse actually applied to go to Syracuse, go their broadcast journalism program. You know, didn’t go with NC State instead. But, but yeah, so I get it

Stacy Beard: I really advise

Jonathan Breeden: and you did get to live the dream.

Stacy Beard: I really advise people who are thinking about it to try to get that internship or volunteer like that, you know, and really see it to kind of understand, okay, can I do this because from the outside, it does, it looks glamorous, and someone’s doing my hair and that. No, that’s not what it’s about. It’s running around going to Edgecombe County [00:11:00] to this football game or that football game and hurrying up to get the tape cut and right and that kind of stuff. But it it, if you get that energy from it.

You, you’ll love it, and it won’t seem like work.

Jonathan Breeden: No. And, and, you know and volunteering there all those years it never seemed like work. I didn’t even after became a lawyer, I would leave court, go home, change clothes, drive to the station, get in a car with Brad Simmons, and we would go to Roanoke Rapids to cover high school football.

I just loved it. I loved high school football. I loved Ariel, I loved the people there. Even though I was already a lawyer, already had this business practicing law, I would literally leave court

Stacy Beard: that’s crazy

Jonathan Breeden: and drive to the station so I could go cover high school football games. I did that for years. I just absolutely loved it.

Stacy Beard: But you also got exposed to a really amazing station, so, you know, Kalispell eventually went to Newburn and worked for a station at it out of Morehead City for the New Bern Station. Then went to Hampton Roads, worked for a Norfolk television station, and then went to WRAL and I sought out WRAL [00:12:00] because I knew their reputation as an incredible news station that told good stories, that did real journalism.

And I got there and I met the people that were the real deal, right? They weren’t about makeup and show ratings. It was about telling the story, digging for the truth. Tons of veteran folks there that I still admire today. And I just, I loved it. I was just excited to be lucky enough to get hired at this station at the time, number one in the market, but had been the leader forever.

Jonathan Breeden: Forever.

Stacy Beard: For that reason. Right?

Jonathan Breeden: Yeah.

Stacy Beard: But authentic people who were the same person. They were all in air as they were off air. You meet a lot of people on TV that look super sweet and nice, and they get off, you know, they’re not the same person. But these people were the same,

Jonathan Breeden: right

Stacy Beard: whether the the camera lights were on or not, they were the same person and that.

That’s what I wanted to be, and that’s what they were. And I said, I’m in the right place. And I just [00:13:00] loved it.

Jonathan Breeden: Well, and you did a lot of, you covered a lot of cool stories over the years.

Stacy Beard: I did.

Jonathan Breeden: You did your share of hurricanes.

Stacy Beard: Oh, yes.

Jonathan Breeden: You know,

Stacy Beard: tornadoes,

Jonathan Breeden: tornadoes

Stacy Beard: all kinds of, yeah. And it was, it was really.

It was John Edwards who did me in.

Jonathan Breeden: John Edwards.

Stacy Beard: The John Edwards trial

Jonathan Breeden: Okay

Stacy Beard: was in Greensboro and I was covering it and it, it was a fascinating trial, you know, lots of crazy ups and downs, but I would wake up at six in the morning and I had just had a child, right?

Jonathan Breeden: Oh, okay.

Stacy Beard: I just had my first baby, so I’m like trying to get used to this, you know, being a mom and being in this crazy TV world.

And I get up, meet the photographer. We drive the live tuck to Greensboro, to the courthouse. We were live at noon. We were live at 5, 5:30, 6. Then you had to cut something for the 10 and 11 drive back, and then you started it all over again. And then they got this idea as we went into like week four and five, Hey, let’s have you on the set in the morning to give, you know, [00:14:00] Kelsey and the crew an update on what’s coming up today in court. So then I was getting up even earlier and it was that for week after week after week. And I think my husband, who was also in television, a videographer, he’s like, one of us has gotta get out of TV ’cause we can’t like. We can’t sustain this with a child. We didn’t have family in the area.

Jonathan Breeden: Right.

Stacy Beard: So that’s when I started looking around and that’s when the Clayton new star landed on my driveway. ’cause I lived in Johnston County and it said Town of Clayton hiring for first ever communications person because they knew they needed to tell their story. Right?

Jonathan Breeden: Right.

Stacy Beard: They needed a website and they needed social media and they needed, and they actually had a public access channel. Which was like 24 hours of government programming, right?

Jonathan Breeden: Yep. They did

Stacy Beard: Waynes World, right? And, and I said, I could do that. I could do that, right? And you know, it was crazy ’cause 15 years plus in TV news, I was like, geez, am I gonna get out?

I really found that working for the town [00:15:00] was like being a reporter. A reporter for the town, for the community. Telling the stories of what are the, what are these council members doing? What are they doing with your tax dollars, you know? And that was exciting. I felt like I was doing the same thing I did for WRAL.

Jonathan Breeden: Well, and, and well, and the other good thing for the town was. All of us that were fi we all had a relationship with you. Right. Whether you knew us, we know you, even though

Stacy Beard: Yes.

Jonathan Breeden: we didn’t know you.

Stacy Beard: Right.

Jonathan Breeden: But we feel like we know you.

Stacy Beard: Yeah.

Jonathan Breeden: And so when you came to the town, most of us

Stacy Beard: Yes

Jonathan Breeden: already had a relationship

Stacy Beard: Yeah

Jonathan Breeden: with you.

Stacy Beard: That’s true. Yeah. I think about that the,

Jonathan Breeden: through the television.

Stacy Beard: Yeah.

Jonathan Breeden: You know, I mean, I’ve met you a few times Elle, but like, you know what I mean? Like

Stacy Beard: Right, right.

Jonathan Breeden: That kind of stuff.

Stacy Beard: Yeah.

Jonathan Breeden: And I think that was a good move for the town because they didn’t know. What they needed, but you could do it. And I thought she did a great job for the town and it was something the town desperately needed. I gotta give Jody McLeod the mayor credit for, you know, coming up with the idea and the town manager at the time and say, okay, that we’re gonna do this.

Stacy Beard: Absolutely. Yeah, I [00:16:00] think humanizing government is super important because there’s such. You know, ired directed toward the government and they’re real people like you and me. The commissioners, you know, the council members. And it’s hard, like I as a reporter thought, what do these PIOs for the government really do every day? They must sit back with their legs crossed. They just changed the date on the Christmas parade news release.

What are they doing? They’re doing nothing.

Jonathan Breeden: Right?

Stacy Beard: But it was daily. I mean, it was whether they was somebody complaining about garbage collection or a decision the council had made or the parks needing more parks or whatever it was, or things that weren’t really, people don’t understand the government, they would complain about, you know, I-40, well that’s not the town of Clayton, that’s not Johnston.

You know, it was helping people understand what does the government do for you? What should they be doing, and how do you let us know about what it is you need? Right. And, and for me, because I [00:17:00] lived in Johnston County, I lived in Clayton, It was, it was very personal to me to have everybody. And so when people did comment on social media, you know, to the town, right?

I was posting as the town of Clayton. I took it very personally, very personally which wasn’t good. You know, my husband would hear about it and I’d probably talk to my son an infant about it, like, oh my gosh. But. It means a lot for me to make sure people understand what their government is doing for them and what they can and what they can’t do, but to, to appreciate the complexity and the difficulty of that.

Jonathan Breeden: Yeah. And so you did that for seven or eight years?

Stacy Beard: Eight years.

Jonathan Breeden: Eight. Eight years. Like 20, 21,

Stacy Beard: 8 years. Yeah.

Jonathan Breeden: It seems like a long time.

Stacy Beard: Yeah.

Jonathan Breeden: Like how, like it seems like you were just there.

Stacy Beard: I know, right?

Jonathan Breeden: I mean, it’s been four years. But like, like I just remember and maybe it’s ’cause I knew you, like I would always pay more attention to what you’re doing than what the current person is doing.

Stacy Beard: Yeah,

Jonathan Breeden: You know. But anyway.

Have family law questions? [00:18:00] Need guidance to navigate legal challenges? The compassionate team at Breeden Law Office is here to help. Visit us at www. breedenfirm. com for practical advice, resources, or to book a consultation. Remember, when life gets messy, you don’t have to face it alone.

Jonathan Breeden: So you left there and you went to work for Wake County. Did you do the same thing for them?

Stacy Beard: Doing the same thing for them, I was excited for the opportunity to work with a larger team because we were a small team. It was myself and Nader Abba Hassan. He was our video guy. So he was making the videos, making Clayton look amazing. And I said, geez, I really. It was COVID. It was such a crazy time. But I did make a decision to go there. Worked with a great team. It was what I was doing in Clayton on a grander scale, you know, million plus residents in Wake County.

And I wa I was loving it. Wasn’t looking for a job and my buddies Scarlett Tyner and Shaylah Nunn Jones, who I had met at Novo Nordisk when I [00:19:00] worked for the town of Clayton, because they were building a second facility. They called and they said, Hey, and I said, Hey, and they said, we’re creating a new position. Novo’s growing.

We need somebody to speak externally to the community and to the world about us and what we do here and that we’re hiring and what do you think? And I said, well, geez, I wasn’t looking for a job, but gosh, I live like four minutes, four, four minutes from the plant, so, you know. Yeah. And I was new to corporate, new to foreign owned, new to pharmaceuticals.

It’s been a learning curve, but fascinating. I had driven past it and people drive past it every day.

Jonathan Breeden: Yep.

Stacy Beard: Had no idea, you know, really what was going on inside, what they made there, how it was made, how many people, you know, work there. So it’s really been a fascinating experience.

Jonathan Breeden: Well, it’s unbelievable. I mean, the first expansion was $2 billion of a B. And I’ve said this [00:20:00] before on the podcast, at the time it was announced it was the largest single private investment in the history of North Carolina.

Stacy Beard: Yes.

Jonathan Breeden: Now there have been some other bigger ones, including I. The, the second expansion, we’ll call it.

Stacy Beard: Yep.

Jonathan Breeden: And then of course, we just got the Amazon announcement for Richmond County last week when we’re recording this at the beginning of June

Stacy Beard: Yep

Jonathan Breeden: of 2025. And at the time they announced it, I don’t think people realized that $2 billion was greater than the entire tax base property tax base of the town of Clayton.

Every Walmart. Every McDonald’s, every house. Everything didn’t add to the expansion that they were doing there on Powhatan Road for Novo. Now, Novo is not in the town of Clayton. It will never be in the town of Clayton. That’s a podcast for another day. It’s in an economic empowerment zone and stuff like that.

But I did find it to be somewhat fascinating. Just think about [00:21:00] adding that much value.

Stacy Beard: Yeah.

Jonathan Breeden: Before you get to the jobs of just tax value to the county.

Stacy Beard: Right, yeah. And we, you know, I say we have three sites in Clayton now, so we have the original site that was there, 93 I actually interviewed the woman who was the eighth employee of Novo Nordisk.

Jonathan Breeden: Oh my goodness.

Stacy Beard: And she retired just recently, after 30 years. So we’ve been in, a lot of people don’t realize that Novo Nordisk has been in Johnston County for 30 years. The second facility, the $2 billion facilities right across the street, and now just down the railroad tracks, down Powhatan is the second I call it the second expansion, right. I’ll call it second expansion too. What. But that is a facility that will be almost four times the size of the original site that we built. And doing just the same thing, the fill, finish, the packaging of the medicines to help fight obesity and diabetes and other chronic diseases that are sent all over the world.

And that is set [00:22:00] to come online. S in phases between 2027 and 2029, a thousand new jobs. And we are already, I would say we’ve probably hired 300 or so of those already. But at its peak, which will probably be later this year in the fall on the construction site, we’ll have over 2000 people working to build that.

And then it is the largest fill Finnish packaging expansion facility in all of Novo Nordisk of, of, you know, they have sites all over the world in like 80 countries. But it’ll, it’s the largest expansion they’ve got going right now.

Jonathan Breeden: Yeah.

Stacy Beard: And it’s incredible.

Jonathan Breeden: And yeah, I mean, the first expansion. Was 97 acres under roof.

Stacy Beard: Yes.

Jonathan Breeden: Think about that. I don’t know how big the second one is, but I remember the first one, the first time I drove by, they were like, it’s 97 acres on the roof. That is huge. And then I’ve gotten to take a tour. You gave me a tour.

Stacy Beard: Yeah.

Jonathan Breeden: Last year when I went with the chamber. Fascinating place. I couldn’t believe it. I You would not have thought you were in Johnston County.

Stacy Beard: I know.

Jonathan Breeden: Right? Honest, because it’s [00:23:00] like, I was like, you are not in Johnston County. Like I know, like it looked like the most modern. Fancy equipment lighting. Like I was like, I have, I have, I’m in New York City.

Stacy Beard: Well, people have, yeah, people have, well, it’s very Danish.

They love the windows, they love the open air that like it has that, you know, ’cause our company’s based in Denmark. But I also think. People need to see the inside because I, in North Carolina, maybe, especially when I thought of manufacturing, I thought of very dirty, you know, dark, scary, dangerous kind of, and it’s, it’s not, it’s so clean and, and, and safe and open and, you know, it’s, I mean, it’s.

It’s really beautiful, which is is crazy thing to say. It’s, they’re like, Hey, where should we shoot videos? Well, where would you like, there’s so many choices of where to shoot video. It’s gorgeous in here, right?

Jonathan Breeden: It really is.

Stacy Beard: Yeah.

Jonathan Breeden: It was unbelievable. I was, I really enjoyed that. I learned so much and it was a little bit of.

High school chemistry, which I’d forgotten in biology.

Stacy Beard: Yes.

Jonathan Breeden: [00:24:00] But, but you know, you know, they, they grow the stuff somehow into those big containers and it starts really small and ends up really big.

Stacy Beard: Yeah.

Jonathan Breeden: So I’ll, I’ll stick to law after that. But but I was taking the tour on my tour that day was Paul Auclair Deep River Brewing, which is the same thing.

So he was, he was

Stacy Beard: just like making beer.

Jonathan Breeden: Right. He was extremely fascinating. Right. Computer. Same thing as making beer and

Stacy Beard: start with a yeast sound. That’s it. That’s like making computer.

Jonathan Breeden: That’s right. I, he was, he really understood it because it’s the same thing

Stacy Beard: He did. He did

Jonathan Breeden: just a different thing. So, anyway, so I guess what, we’ll, starting to wrap up this this episode, how many people work for Novo in Johnston County right now?

Stacy Beard: So we also have a facility in Durham, and between the three Clayton sites and the Durham site, we have 2,800 people in the triangle that work for us.

Jonathan Breeden: Oh, that’s awesome.

Stacy Beard: And you don’t have to be a chemist or you know, we’re hiring kids outta Johnston County High School with this bio work certificate through Johnston Community College.

So I think that’s another misnomer, right? Is that you gotta be wearing a lab coat and I’ve got this degree and that degree, right? [00:25:00] And, and we have people like me, right? I didn’t have any pharmaceutical background. It’s, it’s just amazing. And, and we’re hiring, we’re hiring, we’re hiring, right.

Jonathan Breeden: Well, and, and, and what I tell people is and we had Joy Callahan on a few weeks ago on this podcast talking about the Bioworks program.

And I’ve said that it’s a lot like high school chemistry. It’s a little more advanced than that, but it’s not college like really, really hard. Like you can learn this,

Stacy Beard: you can

Jonathan Breeden: and they pay people like 25, 26 thousand an hour to do anything there.

Stacy Beard: Yes.

Jonathan Breeden: Like even if you’re like just working there as a janitor, you make good money with full benefits. Like it is a really good job and a really good career.

And I can’t tell you how many people that I’ve represented over the years who have four year degrees, they went back and got the Bioworks certificate and are making more money at Novo than they ever made with their four year degree.

Stacy Beard: Wow. Yeah.

Jonathan Breeden: That they spent a lot of money on. So, I mean, there’s that too. I don’t think people realize that it’s, [00:26:00] and it’s, just fascinating to me.

Stacy Beard: Yes, it is.

Jonathan Breeden: Exactly.

Stacy Beard: And my job is to tell more people that story and about that. So that’s why I thank you for having me on. So that gets out there because I think people don’t realize the opportunities there and the work-life balance and all the benefits.

You know, it really is. It’s an amazing place that takes care of its employees, yeah.

Jonathan Breeden: Well there’s no doubt, no doubt. Well, the last question we ask everybody is, what do you love most about Johnston County?

Stacy Beard: I love all the people. There’s so many different people and they’re just welcoming and, and just super friendly.

I felt embraced as soon as we moved here and, and, you know, I try to, to brag on us as much as I can in that way.

Jonathan Breeden: Well, so if people wanna know more about Novo and working at Novo and, and reach out to you, how can they reach out to you? Or your team?

Stacy Beard: The best way to reach out to us. I would say my link to my email is on the website. And if you go to NovoNordisk-us.com/nc it has an explainer [00:27:00] of what all the different sites do, you know, in layman’s terms, in the high school chemistry way.

Jonathan Breeden: Right.

Stacy Beard: But there’s a button there to click and link and, and I’m on social media, so please reach out to me to LinkedIn.

LinkedIn. I’m on there Stacy Beard. You know, it’s, it’s. I would love to hear from anybody here in Johnston County if they wanna learn more about Novo.

Jonathan Breeden: Well, cool. Cool. Well, anyway, we’d like to thank Stacy for being our guest on this episode of The Best of Johnston County Podcast. Listen back in a couple weeks, and in the next couple weeks we’re gonna do a second podcast with her, where we’re gonna dig deeper into what Novo is, what it does, and where it is going. As we ask you earlier, please like, follow, subscribe to this podcast wherever you see it, whether it be on Apple, YouTube, Spotify, LinkedIn, TikTok, or any of the other social media channels so that you’ll be made aware of future episodes of The Best of Johnston County Podcast. The Best of Johnston County Podcast comes out every single Monday and has now for well over 18 months.

And if you would do us be a so kind as to leave us a five star review down below and tell us what you like about, Novo, The Best of Johnston County Podcast and anything maybe with what you did, your relationship, how [00:28:00] you’ve met Stacy through through the years, whether it be at WRAL the town of Clayton.

We’ll make sure we share those with her. Until next time, I’m your host, Jonathan Breeden.

That’s the end of today’s episode of Best of Johnston County, a show brought to you by the trusted team at Breeden Law Office. We thank you for joining us today and we look forward to sharing more interesting facets of this community next week. Every story, every viewpoint adds another thread to the rich tapestry of Johnston County.

If the legal aspects highlighted raised some questions, help is just around the corner at www. breedenfirm. com.

If you’ve lived in Johnston County for a while, there’s a good chance you’ve seen Stacy Beard — either reporting live from WRAL, leading communication efforts for the Town of Clayton, or now helping tell the story of one of the largest companies in the world: Novo Nordisk.

In this episode of The Best of Johnston County Podcast, I had the pleasure of sitting down with Stacy to talk about her journey — from the newsroom to local government and now into the heart of the pharmaceutical world. What stood out most? Her lifelong commitment to helping people understand what’s happening around them. She’s a communicator at heart — and she’s been serving our county for years, whether we realized it or not.

How Stacy Fell in Love with Journalism

Stacy grew up in Philadelphia thinking she’d go into the sciences, but when she joined her high school newspaper, something shifted. She loved writing and pursued journalism at Northwestern’s Medill School of Journalism. At first, she thought she’d be a war correspondent. But after testing out TV in Topeka, Kansas, she realized she could write, shoot, and tell visual stories — and she was hooked.

Her first job after college took her to Kalispell, Montana. She had a view of the mountains, a house for $200 a month, and was shooting and editing every story herself.

“I made $14,000 a year,” she told me. “And I felt like I’d made it.”

Why Her WRAL Years Meant So Much

Stacy worked her way up through TV stations in New Bern and Norfolk before arriving at WRAL, where she stayed from 2008 to 2013. She came specifically for their journalistic reputation — and found a team that matched her values.

“They were the same people off-camera as they were on-camera,” she said. “That’s what I wanted to be.”

She covered everything from hurricanes to politics, but the John Edwards trial in Greensboro was a turning point. She had just had her first child, and the demands of the job were unsustainable. It was time for a change.

A Personal Note: My Own WRAL Journey

Talking with Stacy brought back a lot of memories for me. I grew up watching WRAL in Laurinburg and always dreamed of being Tom Suiter. I volunteered for Football Friday for ten years and got to work with some of the legends I looked up to as a kid.

“They told me I had the looks for radio,” I joked with Stacy — and honestly, they weren’t wrong.

But being around that team taught me a lot, and I’ve always had a deep respect for the people who tell our stories, even when I realized that full-time TV wasn’t the path for me.

From Newsroom to Town Hall

After leaving WRAL, Stacy noticed a posting in the Clayton News-Star — the town was hiring its first public information officer. She jumped at the chance.

“They needed a website, social media, and they had a public access channel,” she explained. “I thought, I can do that.”

For eight years, she was the town’s voice. She took it personally — in the best way — and made it her mission to humanize local government. As a resident of Clayton, it wasn’t just a job. It was home.

I told her during the interview: most of us already felt like we knew her from TV. So when she stepped into the role, it wasn’t a stranger taking over — it was someone we trusted. And I really do think that helped the town during those years.

A New Chapter at Novo Nordisk

After a short stint with Wake County, Stacy got a call from her former contacts at Novo Nordisk. They were expanding, creating a new external communications role, and they wanted her on board.

At first, she wasn’t sure. Corporate pharma wasn’t on her radar. But the more she learned — and the closer it was to home (literally four minutes away) — the more it made sense.

Now, she helps tell Novo’s story to the world, right from Johnston County.

What You Might Not Know About Novo

Here’s something that surprises a lot of people: Novo Nordisk has been in Johnston County since 1993. Today, they operate three sites in Clayton and one in Durham.

That second site — across from the original — was part of a $2 billion expansion. At the time it was announced, it was the largest private investment in North Carolina history. And now, a third facility is under construction, which will be nearly four times the size of the original.

At its peak, over 2,000 workers will be involved in building it, and when it’s fully operational, it will support 1,000 new jobs.

Not Just for Scientists

One thing Stacy emphasized — and I completely agree — is that Novo isn’t just hiring PhDs in lab coats. Thanks to the Bioworks certification at Johnston Community College, even high school graduates can land high-paying roles at the company.

“We’re hiring people right out of high school,” Stacy said. “You don’t need a pharma background.”

She’s living proof. And over the years, I’ve represented plenty of clients with four-year degrees who ended up earning more at Novo with just that certificate. It’s a game-changer for a lot of local families.

Stepping Inside Novo Feels Like You’re in NYC

I had the chance to tour Novo recently, and let me tell you — it didn’t feel like Johnston County. The place is ultra-modern, sparkling clean, and thoughtfully designed. It looked like a biotech lab in New York or Denmark, not a factory in Clayton.

“It’s very Danish,” Stacy said. “They love light and open spaces.”

Even Paul Auclair from Deep River Brewing was on the tour with me. He pointed out how similar it was to brewing beer, just on a much bigger scale.

Why She Loves Johnston County

To wrap up, I asked Stacy the same question I ask all our guests: What do you love most about Johnston County?

“The people,” she said without hesitation. “Everyone’s welcoming. I felt embraced the moment I moved here.”

And honestly? That’s exactly how so many of us feel about this place, too.

We’ll be bringing her back on the show soon for a second episode focused entirely on Novo — what they do, how they’re growing, and what it means for Johnston County. You won’t want to miss it.

This podcast is brought to you by Breeden Law Office — providing compassionate family law support for over 20 years. 

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.

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