June 22, 2026

Why More People Choose Clayton

Transcription

Jonathan Breeden: [00:00:00] On this week’s episode of The Best of Johnston County podcast, our guest is Ryan Overcash of Costello Real Estate. We talked to Ryan about his time going to NC State, how he got into real estate, why he got into real estate, and things you can do to make your house more attractive to a buyer if you’re thinking of selling in the next one to two years.

So listen in.

Welcome to another episode of Best of Johnston County, brought to you by Breeden Law Office. Our host, Jonathan Breeden, an experienced family lawyer with a deep connection to the community, is ready to take you on a journey through the area that he has called home for over 20 years. Whether it’s a deep dive into the love locals have for the county or unraveling the complexities of family law, Best of Johnston County presents an authentic slice of this unique community.

Jonathan Breeden: Hello, and welcome to another edition of the Best of Johnston County podcast. I’m your host, Jonathan Breeden, and on today’s episode, we have Ryan Overcash, a realtor with [00:01:00] Costello Real Estate and the owner of Overcash Realty in South Garner North Carolina, right here on the Johnston County line.

And we’re gonna talk to him a little bit about his time going to NC State, how he got into real estate, what he’s attempting to try to do. He not only does he help buyers and sellers with houses, he also flips houses. We’re gonna talk a little bit about that and a couple projects he’s gonna be working on in Selma.

And we’re gonna talk a little bit about mistakes he sees home buyers make. But before we get into that, I’d like to ask you to like, follow, subscribe to this podcast wherever you see it, whether it be on Apple, Spotify, YouTube, X, LinkedIn, TikTok or any of the other social media channels of the Best Johnston County podcast.

The Best Johnston County podcast comes out every single Monday and has now for well over 18 months. So go back and listen to some of our previous episodes. We’ve had the vast majority of the county commissioners, we’ve had County Manager Rick Hester, we’ve had Barry Woodard recently, owner of Hometown Realty.

We [00:02:00] also recently had a lot of other, a lot of great guests. We had the owners of Coffee On Raiford in downtown Selma. A lot of great guests. Magnolia Inn as well, Jordan Robinson. So go back and listen to some of those. If you love Johnston County as much as I do, this is the podcast for you.

Welcome, Ryan.

Ryan Overcash: Hey, thanks for having me.

Jonathan Breeden: I like your Wolfpack hat. We’re both NC State graduates. So anyway, state your name and what you do.

Ryan Overcash: I’m Ryan Overcash. I’m a real estate agent here in the Triangle and I also flip houses, and I actually branch out a good bit of my business throughout North Carolina. I’m originally from Greensboro, but went to NC State, so been here 14 years and really l enjoy it. I try to get everyone to move out to the really South Garner, Johnston County area. People my age, plenty to do. It’s affordable still, in my opinion, if you compare it to other major cities, and

Jonathan Breeden: There’s no doubt about that. So, you got a biology degree from NC State?

Ryan Overcash: Yeah. So, … classic 18-year-old story, had no clue what I wanted to do. I thought I was gonna try to go to dental school. [00:03:00] Got a human biology degree. Honestly, I don’t know if my grades were good enough or if I did enough volunteer work to go to dental school. I never tried.

But I ended up getting a master’s at NC State as well in biotechnology. And worked in pharmaceuticals for five years and didn’t love the, I guess, corporate job life. I ended up getting my real estate license back in 2021, did it part-time for two years, and now I’ve been full-time real estate for about three years.

Jonathan Breeden: Okay. And what attracted you to real estate?

Ryan Overcash: Early on, I mean, I think as early as 2014, 2015, I got interested in investing side of it. Never really thought I’d be a real estate agent. 2016, I was graduating undergrad that year. I wrote down in my journal, “I should buy a house every year after graduation.”

Ended up going to grad school, so that kinda changed that plan a little bit. And then 2020, ended up buying my own house. My agent was a big investor, property manager in the area, and I was like I talked to her about it. I kinda liked the process. I am [00:04:00] pretty, like, investing, you know, focused. And she was like, “Just get your license, see how it plays out.”

And now I’m here, very deep into it.

Jonathan Breeden: Yeah. Well, and we had Barry Woodard on just a few weeks ago, owner of Hometown Realty, one of the, well, probably the largest realty group in Johnston County. What is involved, I didn’t ask him this, but we’ve had realtors before. What does it take to get a real estate license?

Ryan Overcash: Oh, nothing. I’m just kidding.

Jonathan Breeden: You gotta take a class. How many hours is it?

Ryan Overcash: Yeah, I think, if I remember correctly, I think it was a 70-hour course. Don’t hold me to that number specifically, but I did it part-time at night for a while, so it did take a good three months to go through the course. And then you take a state and national exam, where I think you have to get a 75% or higher on it.

It’s not as easy as you think. And to be honest, you don’t use a lot of stuff you learn in the real estate course. But,

Jonathan Breeden: Kinda like law school.

Ryan Overcash: The questions on the test are still pretty tough, and they’re not as black and white as you would imagine them to be. But I did pass it the first time, so if [00:05:00] you study a little bit, you can get your real estate license.

That does not mean you’re going to be a successful real estate agent.

Jonathan Breeden: No, well, I mean,

Ryan Overcash: Yes

Jonathan Breeden: I think more than half the real estate, or real estate license holders in the United States actually sold something last year, right? Is it like 30 or 35%?

Ryan Overcash: Yes.

Jonathan Breeden: Actually sold something.

Ryan Overcash: 71% did not sell a single house.

Jonathan Breeden: Right. Okay. 71%, yeah, didn’t sell a single house.

Ryan Overcash: And who knows, like, how many of those people were actually trying to. It’s kind of one of those businesses where the top 10% of people do all the business. That’s probably most industries, to be honest.

Jonathan Breeden: Right. Right.

Ryan Overcash: But yeah, it becomes a small circle quickly because really all the big names that you know in the area are doing all of the business.

Jonathan Breeden: Right. Yeah. So how did you decide to get with Costello? I know they’re in Charlotte and Raleigh, and I mean, I mean, they’re, they’re, they’re kind of all over North Carolina. Why that particular group?

Ryan Overcash: Just, I mean, things kind of happen by chance in life. I take life kind of one day at a time. I have a friend, Ryan Stoneman, who works down in Charlotte with them and I just kind of, you know, asked him some questions about it, and he [00:06:00] ended up getting me referred to the office in Raleigh.

Liked the people. It made sense for me at the time. To be honest, a lot of real estate groups don’t want you to start part-time. They want you fully into it. But they were okay with my part-time status, and it worked out pretty well. I actually did a decent amount of work part-time and, I’ve just stayed with them since.

I’m a pretty, I would say, a loyal person. It’s tough to get me to, you know, move on to something else once I’ve been doing it for five years. But I, I like the group. Good people, honest trustworthy. You don’t always get that

Jonathan Breeden: Right

Ryan Overcash: in real estate, but-

Jonathan Breeden: Who are, who are they connected to? Usually these real estate groups have, whether it be Real, whether it be EXP, they usually have somebody, one of the m- national, particularly broker groups to help, help them. Are they connected to any of them?

Ryan Overcash: No, actually, Costello’s its own company. We have

Jonathan Breeden: Okay

Ryan Overcash: a little over I think, I would… don’t, I think over 300 people in North Carolina, and we have some agents that work, I think, Virginia, South Carolina as well.

Jonathan Breeden: Okay.

Ryan Overcash: But we’re, we’re really focused in North Carolina, and I, I think that makes it, like, a unique brand because, [00:07:00] I mean, you see all these big companies like Real EXP, Keller Williams, all this now, like they’re very national.

It feels like everyone’s working for one of those. But it, it’s just, it’s a different culture I think, you know, looking at Costello versus the others. If you want something a little more local a little more focused on the people, it’s a great place to be.

Jonathan Breeden: Well, and we’re recording this, it may not run for a couple months, but we are recording this in the early part of May of 2026, and Real Group just bought RE/MAX.

Ryan Overcash: Yes.

Jonathan Breeden: In the last 10 days, which is somewhat seismic in the real estate world to think, you know, that RE/MAX now essentially is not going to exist. It’s gonna keep its name, but it’s gonna be under the real brand.

Ryan Overcash: Right.

Jonathan Breeden: That probably has no effect on Costello since you’re not part of any of those, but I mean, how do you think that, if you have an opinion, how that may affect real estate?

‘Cause I mean, RE/MAX was one of the biggest national brands there was, and now it’s sort of being bought or it is being bought.

Ryan Overcash: Yeah, yeah. I was kind of shocked by that but I [00:08:00] do think it’s a trend that’s been happening for a bit, and I actually think consolidation is a little bit of a risk in real estate just because I think you’re gonna see more of the big brands start to, you know, group together or, you know, buy each other out at some point.

And this isn’t you know, there’s different ways to run the real estate business. I do think RE/MAX has probably been more traditional in the past and, you know, they’ve been around a long time and done things a certain way. And you know, real probably brings kind of a fresh attitude.

Jonathan Breeden: Well, technology I think is.

Ryan Overcash: Yeah.

Jonathan Breeden: What I read when I was reading the Wall Street Journal about it, was that maybe RE/MAX got a little behind on the technology and some of these other groups, you know, get passage if you don’t move forward.

Ryan Overcash: Right. Right. And I mean, myself, like just being at like the age I am, I’m very tech forward. I am very into like figuring out how to use AI to eliminate some of the more redundant task in my business that I don’t enjoy doing. Like, I build something new in Claude almost every week now. And it’s like people do go to those large firms [00:09:00] for the tech, but, you know, me looking at it as a business owner, I’m like, one, I enjoy building the tools, and two, I’m like, I can just build my own tech that works for me, and if it becomes something useful for others, maybe I can, you know, sell it to others or let others use it at some point. But

Jonathan Breeden: Right

Ryan Overcash: yeah, it, it’s a changing landscape. I’m sure you will see more of those large acquisitions in the next few years.

Jonathan Breeden: Right. So I know you’ve done a lot of work in Riverwood and the Neuse and, well, Dunn Laurel, around the Neuse.

Ryan Overcash: Yeah.

Jonathan Breeden: All of that. What is attractive to home buyers in that, you know, Clayton in general?

I mean, you’ve done a lot of house sold a lot of houses in Clayton. That’s how we met.

Ryan Overcash: Right.

Jonathan Breeden: You know, what is attracting people and, you know, what can sellers do to make their home more attractive?

Ryan Overcash: Yeah. I mean, I think the biggest thing is affordability. I mean, that it moves the biggest needle for where people want to go in real estate. Another thing’s safety and things to do, like I generally consider Johnston County a pretty safe place to live. There’s plenty to do downtown Clayton. Like, you know, I have people that, you know, have lived a [00:10:00] Raleigh, Cary life go to downtown or downtown Clayton on a weekend, and they’re shocked how much is going on.

They’re kind of shocked, I think, that of the demographics that exist, of oh, there’s people of all ranges here. There’s stuff to do for the younger groups. There’s stuff to do for the older groups. It’s not like a, you know, it’s not your dying American City of people aging out. It’s, you know, growing.

There’s new businesses coming. There’s new people coming. And you really, you just have to accept that more of that’s going to happen. But, you know, you can still find good houses in the 300 to $400,000 price point. Just last year I helped a friend that’s a dentist buy a house in one of River Wild communities.

And he’s, you know, upper 20s, low 30s, and it’s like a $330,000 house is achievable for a lot of people.

Jonathan Breeden: Right. Right. I guess affordability. And really we’ve not seen the appreciation in home values here in Johnston County. Well, we had the COVID stuff, right .When you were getting into real estate, and everything went up 100, $150,000 in about 18 months. [00:11:00] But it’s largely kind of flattened out over the last two or three years. I mean, there’s been some increase, but not a lot.

Ryan Overcash: No. It, one, it’s, it’s very neighborhood and home dependent. If you have the very outdated home in the great neighborhood, you’ve probably still seen some appreciation over the last few years because, to be fair, a lot of people come into the area, that’s what they want.

I mean, those are the easiest homes to sell. They’re gonna attract the most buyers, the highest demand, gonna sell for the most money. But overall, like things have been pretty flat, you know. I’ve talked to quite a few people in this area who bought 2022, 2023 you know, they like their house, but you know, maybe they’re having kids or something’s happening life-wise.

They’re like, “Oh, we need to move on to the next house or move somewhere else.” And I’m like, “You’re probably not gonna make any money on the house right now if you have to sell.” And it’s been a, I think, a tough… I mean, I get it. That’s a tough pill to swallow for a lot of people. They’ve put a lot of money into a house over 40 years and not gonna get everything, anything out of it.

So that’s yeah, that, that’s something that’s affecting the area right now. But [00:12:00] if, if you’re on the buying side coming to the area, you’re like, “Oh wait, I have negotiating power. I can, you know, get closing costs paid for,” things like that. And personally, I think it’s a better time to be buying. If you have a great house, yeah, it’s probably pretty easy to sell still.

But you know, if your house is more dated or, you know, it’s got that early 2000s look to it still, it’s tougher to sell. That’s just the, I mean, that’s just an objective look at it.

Jonathan Breeden: Right. No, you’re no doubt. And there’s a house you know, that I know of in a neighborhood right here in the 4042, 4040 Veterans Parkway area, that was on the market for nine months.

I talked to the buyer last night. He said, “I made the first offer in September and I just waited because I thought the house was overpriced, and they accepted my offer in April. Now, they kept trying to sell it. They kept trying to do, you know, they kept running open houses and all that.

Ryan Overcash: Right.

Jonathan Breeden: But eventually, you know, eight or nine months later, that seller came back to the, [00:13:00] basically one of the first offers he got last September and, you know, most buyers, that person already lived here, most buyers aren’t gonna wait. Eight or nine months for somebody to come down. This person was just moving from within the Cleveland School District to another house in the Cleveland School District.

They wanna stay in the Cleveland School District, but I mean, that just used to not happen. Right. I mean, it used to be, you know, 2021, ’22, you know, put a house on the market out here, take bids basically for a week, do a bid opening on Saturday afternoon, and pick the bid you wanted the most. All were gonna be over ask or they weren’t gonna get it, but those days are gone.

Ryan Overcash: No. And a lot of people still have that expectation because if you think, a lot of people bought their first house 2020 to 2022, so they’re like, “Oh, when I was buying, there was a bidding war.” And so now they’re.

Jonathan Breeden: Right. I was in a bidding war.

Ryan Overcash: Yeah. And so, like, that’s their only experience. So then now they’re on the back end of that, it’s like, “Oh, you know, maybe it’s not as hot right now, but we’ll get a couple offers the first weekend.”

I’m like, “If we get one offer, I will be ecstatic.” And this is a rule of thumb I tell people is, usually [00:14:00] that first offer is your most serious buyer and the best offer to negotiate with because if you let it drag out forever, I mean, it’s blood in the water in real estate. Like, people are gonna be, “Oh, it’s been sitting. We’re gonna aggressively offer,” you know, on the low end for no reason other than it’s just been sitting. It could be a great house.

Jonathan Breeden: Right.

Ryan Overcash: That’s just, that’s perception.

Jonathan Breeden: Well, I mean, that’s a good point.

Ryan Overcash: Yeah.

Jonathan Breeden: That’s a good point.

Have family law questions? Need guidance to navigate legal challenges? The compassionate team at Breeden Law Office is here to help. Visit us at www. breedenfirm. com for practical advice, resources, or to book a consultation. Remember, when life gets messy, you don’t have to face it alone.

Jonathan Breeden: So I mean, if you’re looking to sell your house and interest rates have been over 6%, you know, largely for the last two or three years. You know, they used to be two and a half or 3%.

Ryan Overcash: Right.

Jonathan Breeden: And we’re not getting into the political debate on that, but they are where they are. So if I was gonna sell [00:15:00] my house in the next 12 to 18 months, what could I do right now to make it more attractive.

Ryan Overcash: Three simple things I think go a long way. Your curb appeal. First impressions are everything in real estate. When people drive up to the house, they wanna kinda feel like, “Oh, I can see myself living there.” The next two, I would say paint and third floors. If you can check those three boxes, those are probably the most cost-efficient way to get the most money out of your house.

If you go out and do a giant kitchen renovation, giant master bathroom renovation, you’re just not gonna get that money back. Yes, the house will sell for more, but you will not get enough to justify what you put into those renovations.

Jonathan Breeden: Okay.

Ryan Overcash: So it’s really the basics. That’s actually a part of my business I’m trying to build out a little more is, like, a client comes to me like, “Hey, we know our house is dated in these areas. Like, could you help us on the renovation side to get it ready to list on market?” And then I list as well just because from flipping homes, I have good contacts now and can get things done at, I would say, a better price than most people [00:16:00] would if they were to go out and do it themselves. So, I like to be solutions-focused for people.

It’s a hard business. You’re dealing with a lot of emotions, but you know, I try to deliver an outcome at the end of the day that, you know, works for everyone even if that requires doing something unconventional.

Jonathan Breeden: Right. Well, let’s talk a little bit about flipping. You know, I mean, we’ve all watched the show Flipping Out and, you know, everybody knows somebody that’s trying to do it.

Some people do it more successfully than others. How long have you been in that business, and what are you looking to try to do?

Ryan Overcash: So I’ve been flipping about two years, and I know, like, it has you know, people think of it two ways. They think of it as HGTV or they think it of as, “Oh, this person’s just putting makeup on the house and selling it.” I do think that is what happened from pretty much 2014 to probably 2021, is people were doing the bare minimum to get the house ready to sell and, you know, turn it over to the next person.

The game has changed a little bit. You have to put a little more detail into, you know, how you’re designing the house, what you’re doing, you [00:17:00] know, behind the walls, and with the mechanicals and everything else. You really have to offer almost a perfect product now to get the most out of the house. And I like doing a lot in really, I would say from South Lake to Johnston to East Lake, because I think those are still, like, great price points where you’re getting a lot of mix of first-time home buyers and second buyers coming into the market.

And I take pride in offering a product that is the best in the neighborhood. I can’t make every project exactly what I wanna make it because I would never make money, but I do feel like when I’m done, it is at least one of the best houses in the neighborhood, and I think that, I mean, I think that’s good for everyone that lives there as well.

Jonathan Breeden: Right. And, I mean, I think you’re right. I think it’s you know, sort of a highest and best use. If you’ve taken a home that is, you know, maybe not been up kept, not been updated, you know, and you come in and you redo the yard and do landscaping and, you know, paint it, maybe update the fixtures or whatever, you know, that’s gonna make a [00:18:00] better home for the neighborhood.

Ryan Overcash: Right.

Jonathan Breeden: It’s gonna raise its tax value, you know, and it’s gonna attract a young family probably that may not have come if it was in the condition it was in.

Ryan Overcash: Yeah. It, I think most of my projects have actually been bought by first-time home buyers, which I really like that because it’s, you know, I feel good about a person coming into their first house being in good shape, and it’s a, a nice house to live in as well.

And even, I mean, I know, you know, this area’s growing a ton. I, I get a ton of interest from outside buyers on my projects as well. I just sold one in Smithfield. I think the buyer was from Michigan coming down here. A- and yeah, it’s, I, like there’s just… I think you’re seeing a transition. A lot of the people that are in that side of the business do w- do, like, take pride in creating a good product for people, whereas in the past, to be honest, flippers don’t have the best reputation.

As an agent, I look at the flips a lot of the times and I’m like, you can just tell when corners were cut or the person doesn’t live here and they never even looked at the project. Whereas, like, I live in the area, I’m at my projects every week. I’m very [00:19:00] detail-oriented, so for me to feel good about it, things have to be done a certain way.

Jonathan Breeden: Well, and I mean, can, I mean, I guess if you’re representing a buyer, I mean, can you, can you ask? I mean, I mean, it, it doesn’t say this is a flip on the, on the listing, but I mean, you could sort of figure it out.

Ryan Overcash: Yeah. You, I mean, at this point you can pretty much tell I mean, things you want to look for i- you know, if you’re looking at flips is, I like to look at the crawl space.

Like is it in decent condition? Doesn’t need to be perfect. Like, I think sometimes people expect a crawl space to be just immaculate. I’m like, “It doesn’t need to be that. You don’t live in that area

Jonathan Breeden: Right …

Ryan Overcash: of the house.” But just like the details of tiling and kitchen and paint and floors, like, a lot of times you look at trim and it looks terrible and it’s like it looks kind of like they just like threw things together in the house.

That can be a sign of like, you know, other things that, you know, didn’t get shown much detail to that you can’t see. But really if you have like the main items like plumbing, electrical, HVAC, roof taken care of and they’re in good shape in a house, [00:20:00] there’s not m- many other things that can go that wrong.

Jonathan Breeden: Right. Right.

Ryan Overcash: The rest of it’s just really cosmetic stuff.

Jonathan Breeden: Right. Well, and I tell any buyer, “I don’t care if you’re buying, I don’t care what you’re buying, get a home inspection.”

Ryan Overcash: Yeah, yeah. 100%.

Jonathan Breeden: And, and we’ve had home inspectors on this podcast before and talked to them about what they do and what they see and, and I mean, that is absolutely crucial because you, you don’t know what you’re looking at if you’re not in the business, if you’re not a contractor or whatever.

Right. And, and those home inspectors are worth their weight in gold.

Ryan Overcash: Yeah. It, it has made me a much better agent because now I can walk into a house and be like, “Oh, this is wrong, this is wrong, this is wrong.” I really know what to look for pretty quickly. And, and no resale house is perfect. Even the houses I flip, the buyers do their inspections, there’s stuff I have to fix after an inspection, and I, I gladly do ’cause I wanna have a good reputation.

But no house is gonna be perfect. I think even by, I mean, you even see like the new construction horror stories sometimes. Right.

Like you just, if you’re gonna go, if you’re gonna … If you’re a buyer buying a house, especially a first time home buyer, you’re gonna have [00:21:00] expenses that come up. You have to prepare for that.

I think sometimes people have the expectation they’re, you know, they’re gonna live in a house for five years and not have to spend a dime on it. That’s just not not the case.

Jonathan Breeden: No, it’s not.

Ryan Overcash: Yeah.

Jonathan Breeden: It’s not.

Ryan Overcash: Yeah.

Jonathan Breeden: And you know, I’ve bought a couple of houses in my life and

Ryan Overcash: Yeah

Jonathan Breeden: it is always surprising, you know, what does come up, but some of that’s living too.

You know what I mean?

Ryan Overcash: Right.

Jonathan Breeden: And, you know, and that’s stuff wears out, stuff has to be replaced. You know, I encourage people to get an HVAC man, an HVAC company-

Ryan Overcash: Yeah …

Jonathan Breeden: to come and help them you know, do routine maintenance and, and tune up their HVAC. Because if you, if you keep care of those things, they don’t last as long as they used to-

Ryan Overcash: Yeah

Jonathan Breeden: but you can still get 15 years out of some of them.

Ryan Overcash: I, I’ve got a good HVAC guy. My system is I think 24 years old now It works fine, it works fine. I’m not gonna say it’s the best system ever, but it, it, you know… I, I agree. Like, you take care of stuff, it lasts longer. You save money that way. Right.

You don’t… Things are going to happen though.

Jonathan Breeden: So [00:22:00] what I mean, who, who is your client avatar? Who, who are you looking to work with? Who are you working with

Ryan Overcash: I would say

Jonathan Breeden: primarily? Everybody sort of has their niche in your industry.

Ryan Overcash: Historically, I was working with first-time home buyers. I think I started when I was 26 or so.

So I was at the age where a lot of people are starting to look for their first house, and they, they just knew me. I actually ended up working with a lot of pharmaceutical client, or coworkers I had, and still do. But now, like a lot of my friends are starting to get to the kid age, so they’re starting to move to the second house or you know, they’re just outgrowing what they currently have.

Or, and still people buying their first house as well. And then I just I don’t know, I guess I like to socialize and network, so I also, like, just get a lot of, like, older clients that might not live in the area anymore or, like, oh, they have this family situation happening and they’re trying to kind of start offloading some of their houses they have.

I always tell, I mean, I tell new people coming into the business, “If you want leads, go talk to the older people,” because n- no one’s really paying them attention, and they’re not on social media quite as much- … as others. And then guess who owns all of [00:23:00] the real estate in the US? People that are older, to be honest.

So, I mean, it’s a, it’s a great way to get leads, and also just they enjoy the conversation. Like, so

Jonathan Breeden: I got you, I got you. Well, how can people reach out to you?

Ryan Overcash: I’m on all the social medias. I think CashRulesRaleigh on Instagram, Ryan Overcash on Facebook. That’s my personal account.

I, you know, I love meeting with business owners, people, talking about what I do and sharing my experiences. I mean, I’m still learning every day. I, I’m sure I’ll have a different business going in two years from now.

Jonathan Breeden: I’m sure you will. Yeah. Well, the last question we ask everybody is, done a lot of work in Johnston County.

If you’re working in Selma right now, what do you love most about Johnston County?

Ryan Overcash: Oof. That’s a good question I like that the downtown is consolidated and has stuff to do for me. Like, you know, 40 4042 is one of my favorite beers, the Deep River. I’ve gone to some of the cocktail bars downtown.

Really good restaurants downtown Clayton, in my opinion. And you’re, you know, you’re not paying the big city prices- It’s good … either right now, so.

Jonathan Breeden: It’s a good point. It’s a [00:24:00] good point. Yeah. Well, we’d like to thank Ryan Overcash with Costello Real Estate and Overcash Realty Real Estate for being our guest on this week’s episode of the Best of Johnston County podcast.

If you’re interested in buying or selling a home, give him a, give him a call, reach out to him. He’s got a ton of information. If you got a home that you might wanna try to flip, he can help you do that as well. As we mentioned earlier, please like, follow, and subscribe to this podcast wherever you see it, whether it be on Apple, YouTube, Spotify, TikTok, LinkedIn, X, or any of the other social media channels, the Best Johnston County Podcast.

Also, do us a favor and give us a five-star review down below, and tag us in your Instagram stories Best of Johnston County. Until next time, I’m your host, Jonathan Breeden.

That’s the end of today’s episode of Best of Johnston County, a show brought to you by the trusted team at Breeden Law Office. We thank you for joining us today and we look forward to sharing more interesting facets of this community next week. Every story, every viewpoint adds another thread to the rich tapestry of Johnston County.

If the legal aspects [00:25:00] highlighted raised some questions, help is just around the corner at www. breedenfirm. com.

One of the things I enjoy most about hosting The Best of Johnston County Podcast is getting the chance to sit down with people who are helping shape the future of our community. This week, I had the opportunity to talk with Ryan Overcash, a real estate agent with Costello Real Estate and owner of Overcash Realty.

Ryan works with buyers, sellers, investors, and homeowners throughout Johnston County and the Triangle. Our conversation covered everything from his unconventional path into real estate to what today’s buyers are really looking for when they shop for a home.

From Biotechnology to Real Estate

Ryan’s path into real estate wasn’t exactly traditional.

After earning both a biology degree and a master’s degree in biotechnology from NC State, he spent five years working in the pharmaceutical industry. Like many professionals, he eventually realized corporate life wasn’t where he wanted to spend the rest of his career.

His interest in real estate actually started years earlier through investing. By the time he purchased his own home in 2020, he was already fascinated by the opportunities real estate could create. Encouraged by his own agent, Ryan earned his license in 2021 and began working part-time before making the leap into real estate full-time.

Today, he combines traditional real estate services with property investing and house flipping.

Why Johnston County Keeps Growing

When people ask Ryan why so many buyers are moving into Johnston County, his answer is simple: affordability.

While housing prices have risen throughout North Carolina, Johnston County still offers opportunities that are difficult to find in many larger metropolitan areas.

But affordability is only part of the story.

Ryan pointed out that communities like Clayton continue attracting families because of their combination of safety, convenience, and quality of life. Downtown Clayton has become a destination in its own right, offering restaurants, breweries, entertainment, and community events that surprise many newcomers.

As more people discover what the area has to offer, demand continues to grow.

The Reality of Today’s Housing Market

One of the biggest takeaways from our conversation was how different today’s market is compared to the frenzy of 2021 and 2022.

Back then, buyers routinely found themselves competing against multiple offers. Homes sold within days, often above asking price.

Today, things look very different.

Ryan explained that buyers have more negotiating power than they have had in several years. Sellers can no longer assume their home will generate a bidding war during the first weekend on the market.

That shift has created challenges for some homeowners who purchased during the peak years and expected rapid appreciation. In many neighborhoods, prices have remained relatively flat over the last few years.

For buyers, however, the current market presents opportunities that simply did not exist during the pandemic boom.

Three Simple Ways to Increase Your Home’s Value

For homeowners thinking about selling in the next year or two, Ryan offered three practical recommendations.

First, focus on curb appeal.

The moment a buyer pulls into the driveway, they’re already forming an opinion about the property.

Second, update the paint.

Fresh paint remains one of the most cost-effective improvements a homeowner can make before listing a property.

Third, pay attention to flooring.

According to Ryan, these three improvements often provide a better return than expensive kitchen or bathroom renovations.

While major remodels can certainly make a home more attractive, they rarely return enough value to justify the full cost of the project.

Simple improvements often produce the strongest results.

The Truth About House Flipping

House flipping often gets a bad reputation.

Many people picture reality television shows or investors making quick cosmetic changes before selling a property for a profit.

Ryan believes the business has evolved.

As both a real estate agent and investor, he has learned that today’s buyers expect much more than fresh paint and new countertops. Buyers are paying attention to quality, craftsmanship, and the systems behind the walls.

His goal is to create homes that stand out as some of the best properties in their neighborhoods.

Many of the homes he renovates ultimately become first homes for young families, something he takes pride in as both an investor and community member.

Why Relationships Still Matter

Despite advances in technology and artificial intelligence, real estate remains a relationship business.

Ryan credits much of his success to building connections throughout the community and maintaining relationships with past clients.

He also shared a piece of advice for newer agents that stood out to me: spend time talking to older homeowners.

Many long-time residents own significant real estate assets and often appreciate having someone willing to listen, provide guidance, and help them navigate future decisions.

At its core, real estate remains a people business.

Looking Ahead

As Johnston County continues to grow, Ryan sees tremendous opportunity for both buyers and sellers who approach the market with realistic expectations.

The rapid appreciation of the pandemic years may be behind us, but the area’s affordability, strong community feel, and continued development still make it one of the most attractive places to live in North Carolina.

When I asked Ryan what he loves most about Johnston County, his answer focused on something many residents already know.

There is always something to do, whether it’s visiting local restaurants, spending time downtown, or enjoying one of the area’s many local businesses. And unlike larger cities, you can still enjoy those experiences without paying big-city prices.

That combination continues to make Johnston County a special place to call home.

Thank you for joining us for this episode of The Best of Johnston County Podcast. Stay tuned for more conversations that inspire connection and growth.

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe to YouTube.

Connect with Ryan Overcash:

Connect with Jonathan Breeden: